The Importance of Building Authority Online
With more and more potential customers turning to the Internet for health advice, doctor recommendations and even medical knowledge, any doctor looking to raise their profile needs to boost their online presence. We will reference Dr. Pakravan Moenchengladbach as an example of what a great looking, well designed and SEO optimized website should look like.
With a well-designed and resourceful physician website, doctors can reach out to current and prospective patients in a whole host of ways. The website should not only be a place to list a doctor’s biography and practice address and contact information, doctors’s websites should educate patients, build relationships with their communities and raise their profile as a medical authority.
Bringing Your Doctors Website To Life
Overall, medical website design should focus on intuitiveness, ease of use and attracting new customers. A modern-day doctor’s website should offer much more than a few glamour photographs of the doctor. To be sure, the doctor’s biography is important, but so too are things like the services the practice offers, the office hours, insurance policies accepted and any specializations the doctor may be proficient in.
The website can also offer prospective patients the opportunity to pay medical bills, fill out insurance forms ahead of a visit and even to make appointments. Of course, the website should also feature plenty of photographs of the doctor, facility and staff.
Building An Online Community
Doctors’ websites also present a fantastic opportunity to cultivate a patient-centered online community. For example, many doctors maintain a blog where they disseminate health information, research, advice and practice information in a personable way. By inviting patients to subscribe to their blog, physicians can create a friendly, family practice atmosphere and cultivate a trust and dialogue amongst patients.
Ideally, a doctor’s website launch should be rolled into an overall marketing strategy, which can include everything from print ads and article marketing to search engine optimization (SEO). It’s advisable, therefore, to hire a full-service medical marketing company capable of managing the website writing and design, SEO optimization, advertising buys, logo and collateral redesign, website management and any other marketing strategies you decide to employ.
This medical marketing firm should be able to effectively counsel you on the best strategies to put to use in your particular area and niche. They should also be able to provide case studies and success stories of other medical clients for whom they’ve devised Internet marketing campaigns.
The Top 5 Design Criteria for a Doctor’s Website and Online Presence
- Nice Looking and Optimized Photos and Content
- Relevant Categories Related to the Practice
- Proper Navigation and Useful Links to Patient Resources
- Easy to Find Contact Information
- Social Media Profiles and Links to Additional Citations and Reviews
Social Media References
Between Twitter and Facebook alone, there are over a billion users tweeting, sharing, posting, reposting, and more.
For Expert Authors, this exchange of information makes article marketing and social networking a perfect match. Well written articles, reviews and information will therefore get into the hands of pre-qualified readers faster than search engines, and your articles on your site will create a constant source of information for your followers on your social networking sites.
Take a Look at the Website of Dr. Pakravan Moenchengladbach for a clean and optimized Doctor’s site.