Rate My Doctor

A doctor views his online footprint as a critical element of building his practice. Some go as far as positioning iPads at checkout stations in their practice locations.

Those iPads do more than just gather feedback. Unique software actively encourages patients to rate his performance and post their comments on third-party websites, such as “rate my doctor” for all the world to see.

This level of transparency may seem intimidating, but Google “Rate My Doctor” read his patient reviews and you’ll see the benefits. The review and professional sites all point Web searchers toward his Johns Hopkins Medicine profile.

The top four tips for how to build your medical reputation’s online presence.

  1. When a patient asks how they can help you, ask them to write a review on http://drsocial.org is one of the few physician rating websites where users can give a written review along with their ratings.
  2. Take a few minutes to review your Johns Hopkins online profile page and confirm that information, such as your phone number, address and clinical interests, are up to date.
  3. Put iPads or other devices in waiting rooms or at the checkout desk. It takes 30 to 50 seconds for patients to complete a survey that provides invaluable real-time data. If there’s a need for service recovery, your office can do that immediately.
  4. Operational issues often impact physician ratings as much as the interaction with the physician. Make sure staff members know exactly what questions are on the survey. When they understand the importance of their role in the patient experience, they bring their A-game.

Reputation management for doctors is a necessity for all medical practices. Review sites like Yelp and Healthgrades have become a source of daily stress for doctors, especially in larger and multi-location practices.

Daily interactions with customers that used to be stress free now have the potential to become an ongoing online nightmare. It only takes one upset patient, or even “potential” patient, to jump on their online soap box and destroy a doctor’s reputation, along with the entire medical practice’s reputation.

If that doesn’t stress you out enough, you finally get a happy patient to leave a raving review but the Yelp filter grabs it, still leaving you with just those bad reviews on your public profile.

We just can’t win, right?

Unfortunately, most doctors and medical practices we speak with feel this way.

They feel like online reviews are outside their control and it’s easier to just ignore them. This sentiment isn’t a solution to the potential reputation problem a doctor will have to face at some point, and it’s the main reason why every medical practice needs to consider deploying a reputation system to ease their concerns and protect their business from the few unhappy patients they’ll have this year.

If you’re the doctor, owner, or manager of a medical practice and you’ve pulled your hair out over review sites like Yelp, then I encourage you to read on. We’ll uncover the 2 biggest reputation management mistakes that most doctors and medical practices need to avoid. We’ll  also provide you with a solution to make sure you never make these mistakes again. The end goal is to turn your reputation problem into an asset that allows you to dominate your local market.


The Importance of Building an Online Reputation for Doctors

The Importance of Building Authority Online

With more and more potential customers turning to the Internet for health advice, doctor recommendations and even medical knowledge, any doctor looking to raise their profile needs to boost their online presence. We will reference Dr. Pakravan Moenchengladbach as an example of what a great looking, well designed and SEO optimized website should look like.

With a well-designed and resourceful physician website, doctors can reach out to current and prospective patients in a whole host of ways. The website should not only be a place to list a doctor’s biography and practice address and contact information, doctors’s websites should educate patients, build relationships with their communities and raise their profile as a medical authority.

Bringing Your Doctors Website To Life

Overall, medical website design should focus on intuitiveness, ease of use and attracting new customers. A modern-day doctor’s website should offer much more than a few glamour photographs of the doctor. To be sure, the doctor’s biography is important, but so too are things like the services the practice offers, the office hours, insurance policies accepted and any specializations the doctor may be proficient in.

The website can also offer prospective patients the opportunity to pay medical bills, fill out insurance forms ahead of a visit and even to make appointments. Of course, the website should also feature plenty of photographs of the doctor, facility and staff.

Building An Online Community

Doctors’ websites also present a fantastic opportunity to cultivate a patient-centered online community. For example, many doctors maintain a blog where they disseminate health information, research, advice and practice information in a personable way. By inviting patients to subscribe to their blog, physicians can create a friendly, family practice atmosphere and cultivate a trust and dialogue amongst patients.

Marketing Tools

Ideally, a doctor’s website launch should be rolled into an overall marketing strategy, which can include everything from print ads and article marketing to search engine optimization (SEO). It’s advisable, therefore, to hire a full-service medical marketing company capable of managing the website writing and design, SEO optimization, advertising buys, logo and collateral redesign, website management and any other marketing strategies you decide to employ.

This medical marketing firm should be able to effectively counsel you on the best strategies to put to use in your particular area and niche. They should also be able to provide case studies and success stories of other medical clients for whom they’ve devised Internet marketing campaigns.

The Top 5 Design Criteria for a Doctor’s Website and Online Presence

  1. Nice Looking and Optimized Photos and Content
  2. Relevant Categories Related to the Practice
  3. Proper Navigation and Useful Links to Patient Resources
  4. Easy to Find Contact Information
  5. Social Media Profiles and Links to Additional Citations and Reviews

Social Media References

Between Twitter and Facebook alone, there are over a billion users tweeting, sharing, posting, reposting, and more.

For Expert Authors, this exchange of information makes article marketing and social networking a perfect match. Well written articles, reviews and information will therefore get into the hands of pre-qualified readers faster than search engines, and your articles on your site will create a constant source of information for your followers on your social networking sites.

Take a Look at the Website of  Dr. Pakravan Moenchengladbach for a clean and optimized Doctor’s site.