A doctor views his online footprint as a critical element of building his practice. Some go as far as positioning iPads at checkout stations in their practice locations.
Those iPads do more than just gather feedback. Unique software actively encourages patients to rate his performance and post their comments on third-party websites, such as “rate my doctor” for all the world to see.
This level of transparency may seem intimidating, but Google “Rate My Doctor” read his patient reviews and you’ll see the benefits. The review and professional sites all point Web searchers toward his Johns Hopkins Medicine profile.
The top four tips for how to build your medical reputation’s online presence.
- When a patient asks how they can help you, ask them to write a review on http://drsocial.org is one of the few physician rating websites where users can give a written review along with their ratings.
- Take a few minutes to review your Johns Hopkins online profile page and confirm that information, such as your phone number, address and clinical interests, are up to date.
- Put iPads or other devices in waiting rooms or at the checkout desk. It takes 30 to 50 seconds for patients to complete a survey that provides invaluable real-time data. If there’s a need for service recovery, your office can do that immediately.
- Operational issues often impact physician ratings as much as the interaction with the physician. Make sure staff members know exactly what questions are on the survey. When they understand the importance of their role in the patient experience, they bring their A-game.
Reputation management for doctors is a necessity for all medical practices. Review sites like Yelp and Healthgrades have become a source of daily stress for doctors, especially in larger and multi-location practices.
Daily interactions with customers that used to be stress free now have the potential to become an ongoing online nightmare. It only takes one upset patient, or even “potential” patient, to jump on their online soap box and destroy a doctor’s reputation, along with the entire medical practice’s reputation.
If that doesn’t stress you out enough, you finally get a happy patient to leave a raving review but the Yelp filter grabs it, still leaving you with just those bad reviews on your public profile.
We just can’t win, right?
Unfortunately, most doctors and medical practices we speak with feel this way.
They feel like online reviews are outside their control and it’s easier to just ignore them. This sentiment isn’t a solution to the potential reputation problem a doctor will have to face at some point, and it’s the main reason why every medical practice needs to consider deploying a reputation system to ease their concerns and protect their business from the few unhappy patients they’ll have this year.
If you’re the doctor, owner, or manager of a medical practice and you’ve pulled your hair out over review sites like Yelp, then I encourage you to read on. We’ll uncover the 2 biggest reputation management mistakes that most doctors and medical practices need to avoid. We’ll also provide you with a solution to make sure you never make these mistakes again. The end goal is to turn your reputation problem into an asset that allows you to dominate your local market.